It's 14.27 am. A message comes down into my BlackBerry from someone posting something on my Facebook wall structure. I'm assuming he think he's using social media communication correctly.
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Once yahoo and google what social network sites sites to use, direct as much traffic in order to your home base, which we'll assume is your site. You will work this by asking questions of your audience, participating and engaging with them, while subtly direct them towards web site. For example when you answer something give an easy answer and say a fuller explanation is in this little blog. Anyone can post links to your website when you create a whole blog position.
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